Six Verticals, One Filtering Core
Each market below has its own rules, traffic sources and definition of a good lead. The infrastructure underneath is the same — what changes is the messaging, the eligibility logic and what gets measured.
CommerceE-commerce & Consumer Products
Consumer brands live or die on blended ROAS, and most of the leak is upstream of the checkout. Invalid clicks are filtered before they touch analytics, catalogue and creative are matched to the market, and budget follows the cohorts that actually repeat.
- Catalogue and feed hygiene
- Currency and shipping variants
- Repeat-purchase cohort reporting
Digital AssetsCrypto, Web3 & Financial Offers
Financial offers carry the heaviest eligibility rules of any vertical. Delivery is scoped to the markets where the product is lawful, risk language is carried through every variant rather than buried, and lead quality is scored past the signup so spend follows funded accounts, not form fills.
- Jurisdiction eligibility rules
- Risk disclosure in every variant
- Funded-account lead scoring
GamingRegulated Gambling & Gaming
Every licensed market has its own rules on who may see an advert and what it may promise. Age gates and location checks run server-side before the page renders, and creative is versioned per jurisdiction so one campaign does not carry another market’s claims.
- Age and location gating
- Per-jurisdiction creative sets
- Responsible-play messaging
WellnessPeptides, Nutra & CBD
The constraint here is the claim, not the traffic. Copy is reviewed against what the product may lawfully say in each region, audiences are qualified before they reach an offer, and restricted markets are excluded at the delivery layer instead of being cleaned up after a rejection.
- Claims review per region
- Audience qualification steps
- Restricted-market exclusion
Lead GenerationTravel, Calls & Service Funnels
Call and form funnels are judged on what happens after the click. Who is calling and on whose behalf is stated up front, pricing context sits with the offer rather than behind it, consent is recorded, and lead quality is fed back from the sales floor into the buying decisions.
- Caller identity and consent
- Routing and call-quality scoring
- Closed-loop CRM feedback
MobileApps, Push & Native Acquisition
Mobile buying is won on page weight and measurement. Landing variants are built to render on a mid-range handset over mobile data, push opt-in is asked for in context rather than forced, and install and post-install events are reconciled so the reported CPI matches reality.
- Sub-second mobile page loads
- Contextual push opt-in
- Install and event reconciliation
Broad vertical capability. Clear professional boundaries.
No counterfeit goods, scareware, deceptive tech-support calls, forced push prompts, impersonation, or cloaking meant to mislead platform reviewers.