Driving +$58M incremental revenue for a DTC brand
The challenge
The brand had scaled to eight figures but Meta efficiency was collapsing — CAC climbing, ROAS drifting toward break-even. Their in-house team was optimizing inside a broken account structure and couldn't see where the leak was.
The approach
Restructured the account and geo architecture
Rebuilt campaign structure around clean geo and audience separation so budget flowed to the cohorts that actually returned, instead of averaging performance across everything.
Landing variants matched to traffic temperature
Cold prospecting, warm retargeting, and returning-customer traffic each hit purpose-built pages — no more one-size funnel diluting conversion.
Incrementality-first measurement
Held out geos to measure true incremental lift rather than platform-reported ROAS, then reallocated spend toward channels that actually moved the P&L.
Managed media buying across three platforms
Day-to-day buying, budget pacing, and creative rotation run as a single coordinated operation across Meta, Google, and TikTok.
The results
"We thought we'd hit our ceiling. Turned out we'd hit the ceiling of our account structure. Rebuilt, the numbers moved fast."
Your numbers could be next.
Same infrastructure, tuned to your offer.